The New Yorker‘s latest cover is designed to literally leap off the page.
The esteemed 91-year-old magazine is taking a step towards the future with its first-ever augmented reality cover this week, allowing readers to hover their smartphone or tablet over it and watch the New York city skyline come to life in a three-dimensional animation.
Inside, two double-page spread ads for Qualcomm are given the same AR treatment, and a second AR-enabled cover graces the back of the issue.
Designed by artist Christopher Niemann, the animation shows a woman rushing onto a New York subway car, which then bursts out of its track to soar around a rotating 3D rendering of the Manhattan cityscape.
“If you create a world on paper, you create a window,” Niemann said in the magazine’s cover story on the project. “Usually, you just break the surface with your mind, but you always have the feeling of: What if you could step into that world or if something could come out of it?”
In order to see the AR portion, you’ll need to download the app Uncovr, which the magazine designed specially for the project. Watch the video below to see how it all works.