THE LATEST TECHNOLOGY: SENDING ADS THROUGH SOUND

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A new startup is making waves in the ad and marketing industry with a new technology that allows marketers to deliver content—proximity based marketing messages and context-driven promotional offers updates—to people’s cellphones using inaudible Smart Tones, no matter where they are.

LISNR is the startup and brands like Budweiser have used it at concerts to send info and discounts.

This article from Forbes.com lays out in three steps how it works and offers a number of reasons why this technology is so powerful like stability and simplicity and participating across the customer journey.

Watch the LISNR Budweiser case study:

Source: http://www.chiefmarketer.com/the-latest-technology-sending-ads-through-sound/


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