Alcated has brought two new cost-conscious mobile devices to the African market, the Alcatel Pop Star and the Alcatel Go Play. According to the company, the Alcatel Pop Star will be set to sell at a recommended retail price of (USD $140 dependent on exchange rate). While the Alcatel Go Play, which is a more rugged and solid device, will also enter the market at a recommened retail price of (USD $220 dependent on exchange rate).
At an exclusive preview for the devices Ernst Wittmann, Regional Manager Southern Africa at Alcatel stated that: “We’re excited to bring these devices to Africa in line with our new branding as well as commitment to delivering a diverse set of mobile devices that make the Internet fun, accessible and affordable to all.”
Witmann added that: “The Go Play is intended for the outgoing adventurer while the Pop Star is aimed at the trendy and funky youth of today.”
When taking a look at the devices, we found that the Alcatel Pop Star features a 5-inch HD display with IPS technology for wide viewing angles and detailed images. The Alcatel Pop Star also features 3G+ connectivity and runs on a Quad-core processor.
To add to the specs, the device also features an 8 Mega-Pixel rear camera and a 5 Mega-Pixel front camera. What’s more, the Pop Star has a QR code on the battery cover that gives users access to the Wallpaper Store app, which offers users the ability to personalise their smartphone to match one of the two interchangeable back covers, which are available in Denim and Wood.
When taking a closer look at the more rugged Alcatel Go Play, Alcatel revealed that the device is essentially dust as well as shock resistant (up to 1.5 metres). To add to the features it is also water-resistant; however, this is limited up to 1 metre and the device can be submerged for up to 30-minutes.
As it is a water-resistant device, Alcatel has included an 8 Mega-Pixel rear camera for underwater photography and video recording. In addition to the rear-facing camera, the Alcatel Go Play features a 5 Mega-Pixel front facing camera. The Go Play device, according to the company, allows for 20 days of standby time, 8.5 hours of talk time and 40 hours music playback thanks to the powerful 2500 mAH battery.
Whilst giving an overview of the device, Wittmann added that: “With its sporty features and funky design, Acatel’s Go Play offers something special to the African market. We think it will be a hit with young and young-at-heart people with a playful side.”
According to Witmann, the devices are now available in South Africa, Kenya, and Nigeria.